The original concept for the ad was a one-minute ad, which would showcase all four of our message pillars in one fast-paced media spot. We also figured it would be easy to create four: 15-second spots out of our master spot. As we continued to conceptualize, we opted to create two 15-second advertisements and a Spotify ad.
This is a still from our “Untethered” media spot, which was created to highlight the primary feature separating Meta Quest from the competition. Wireless play, anywhere.